The 20th anniversary of the ESSENCE Festival kicks off this weekend, and Ford will be there to help attendees celebrate and potentially walk away with the keys to an all-new 2015 Ford Mustang, as part of its title sponsorship. The ESSENCE Festival is a cultural celebration featuring a mix of established names, exciting newcomers and cherished festival favorites.

Ford’s fourth annual “Go Further with Ford” trend conference takes a deeper look at key global trends and issues influencing consumers today and well into the future. Ford has brought together a collection of thought leaders and trend-spotters, as well as Ford designers and scientists to explore key trends in sustainability, design, technology and innovation and discuss future implications on consumer dynamics in 2015 and beyond.

Ford’s fourth annual “Go Further with Ford” trend conference takes a deeper look at key global trends and issues influencing consumers today and well into the future. Ford has brought together a collection of thought leaders and trend-spotters, as well as Ford designers and scientists to explore key trends in sustainability, design, technology and innovation and discuss future implications on consumer dynamics in 2015 and beyond.

New Ford SYNC® 911 Assist™ features debuting on the 2015 Ford Mustang will offer emergency dispatchers more potentially vital information to better inform first responders en route to an accident.

Ford and Fisher-Price took the F-150 in a whole new dimension today, unveiling the Fisher-Price Power Wheels F-150. The ride-on toy, which retails starting at $349.99 beginning in September, was inspired by the 2015 F-150. Ford engineers shared designs nine months before the new truck debuted at the 2014 North American International Auto Show in Detroit.

A new airbag design debuting on the 2015 Ford Mustang raises the bar for passenger safety by providing inflatable restraint protection in a smaller, lighter package that also enables a roomier interior for more comfort.

Ford Motor Company today celebrated the grand opening of its new, world-class facility in Colombo and a renewed focus on the Sri Lanka market. Housing showroom, sales and service under one roof, the new location strengthens the global automaker’s presence in the country

All-new 2015 Ford Mustang will serve as pace car for the Quicken Loans 400 NASCAR Sprint Cup race at Michigan International Speedway June 15, a fitting tribute to 50 years of continuous production.

Ford today announced that it will bring its Ford AppLink platform to three new Asia Pacific markets in 2015 – Taiwan, New Zealand and Thailand – and that it will introduce its Emergency Assistance technology to the Taiwan market.

As Ford Mustang has evolved over five decades and six generations, much has changed. Yet certain visual cues that tie the latest model back to the originals continue to recur, just as facial features like the slant of a nose or the shape of the eyes repeat themselves in any family.

Roush Fenway Racing announced that Trevor Bayne will drive the No. 6 AdvoCare Ford Fusion on a full-time basis in 2015.

For Ford Mustang fans everywhere, today they are one big step closer to experiencing the next generation as Ford has begun accepting dealer orders for the 2015 fastback.

Do you embody the spirit and passion of Ford Mustang? Are you a die-hard Mustang fan? If so, Ford is looking for you as part of its 2014 BET Awards #MustangAndMe contest.

Ford Motor Company is celebrating the 10-year anniversary of its groundbreaking Dearborn Truck Plant. As the centerpiece of Ford Rouge Center, Dearborn Truck Plant was conceived as Ford’s vision of sustainable manufacturing and has served as flagship for the company’s next generation of lean and flexible plants.

Ford continues its longstanding support of the National Multiple Sclerosis Society by offering a one-of-a-kind 2015 Mustang 50 Years convertible to be raffled off this summer. The winner of this exclusive convertible featuring select content from the 50 Year Limited Edition fastback will be announced in Mustang Alley in Ferndale, Mich., on Aug. 16, 2014 during the annual Woodward Dream Cruise.

Ford engineers are leveraging state-of-the-art controls software technology to give some of the most avid Mustang customers an industry-first feature – electronic line-lock.

Moving forward with its plan to bring 15 new vehicles to the Chinese market by 2015, and building on its impressive momentum in the Asia Pacific region, Ford Motor Company is giving visitors to Auto China 2014 an exclusive and interactive look at its growing lineup of global vehicles and innovative, smart technologies.

OPI and Ford Motor Company are going full throttle and taking the “pedi to the metal” with the official launch of the limited-edition nail lacquer collection inspired by the popular Ford Mustang. The OPI Ford Mustang collection features six Mustang-inspired shades that are set to hit U.S. stores in July.

Ford Motor Company celebrates Mustang with its first-ever global collaboration with world-renowned designers to create a one-of-a-kind apparel collection.

Ford Mustang fans and company executives gathered at Flushing Meadows Park in Queens, N.Y. today to celebrate 50 years of the iconic sports car that debuted on the grounds of the 1964 World’s Fair. In addition to the all-new 2015 Mustang, 94 cars from New York-area Mustang clubs were brought to the plaza in front of the Unisphere, where Moray Callum, Ford vice president of design, chose a 1967 Shelby GT500 Mustang fastback as best in show.